Psst… We’ve Got an Announcement!

With all the buzz about new Facebook Pages Apps, the revolution to blog commenting, and the fact that we spend most of our work day on it (don’t worry we wont tell your boss), it seemed fitting make Facebook our June topic. Stay tuned next week for the sneak peek at our questions and talking points for June 2nd’s Brunch… and don’t forget to follow Blog Brunch’s Facebook while your at it. Have a wonderful Memorial Day Weekend!

Hot Tips on Webcasting via Meg Biram

We LOVE Meg Biram from Mimi + Meg! She has style, grace and a keen eye for connecting via social media and otherwise. She also has some wonderful tips on webcasting and executing your next project.

“When planning a video, especially if it’s a tutorial is to plan it out. Talk it through and see how long it will take before you start filming. Once you are comfortable with the information, do the first minute on video, then watch it to see how you feel about it. That way you don’t waste a lot of time filming when you don’t realize there is a horrible shadow on your face or you have a crazy piece of hair in your face or something like that. Also, try not to read from a script, but know your information so well it comes out naturally. “

Great tips, right?! For more on Meg, check out her video tutorials or follow her on twitter!

photo: Marvin Joseph/WASHINGTON POST

Hot Tips on Webcasting via Anna Watson Carl

Anna Watson Carl pens The Yellow Table, one of our favorite sites for everything from recipes to everyday inspiration! But the one thing that really rocks our socks is the grace and ease she portrays on her webcasts and videos. Anna is definitely a person we look to for advice, so enjoy some of her wisdom on webcasting!

“Video is always something that has both fascinated and intimidated me. However, when I did my first video (“How to Host a Dinner Party”) I just pretended like I was sharing tips with a friend, and focused on keeping it fun, informative, and brief. (Drinking a pre-shoot glass of bubbly helps!) Fortunately the first take turned out well, because I had 10 guests coming over for dinner right after we got done shooting!!

Overall point: Relax, have fun, be yourself, and don’t beat yourself if it doesn’t go perfectly the first time–practice makes perfect!”

For more about Anna, check out her videos or follow her on twitter.

Hot Tips on Webcasting via Katie Linendoll

Katie Linendoll is beyond talented and has a natural air about her that makes it virtually impossible to think she is anything but cool. We love how she makes being on camera feel so effortless and her method of creating entertaining on-air segments… so listen up future Webcasters, Katie Linendoll knows her stuff!

“Take advantage of video blogging resources!  It can be seriously painful to ask a friend film you and then 9 tries later its still not a keeper.  Use a gadget like Swivl that will be your personal cameraman.  You simply place your device in the cradle, wear the Swivl marker and the device will follow you.  Awesome!”

“I don’t care how well you know the content if you are presenting material be diligent and make an outline.  Have a plan!”

“Any content can come across boring if you don’t pop it with your personality and share examples or stories.  People will remember those the most.” 

For more on Katie Linendoll watch some of her videos, check out her YouTube or follow her on Twitter.

Hot Tips on Webcasting via Alison Faulkner

One of our favorite May quotes came from a fantastic blogger who really knows her Webcasting, check out how Alison Faulkner manages her viewership/comments:

“Ask for critiques from people you know love you and want what’s best for you. And if you’re a sensitive person (like me!) disable the YouTube comments! Only you can be you, and you’re awesome.” - Alison Faulkner, of The Alison Show

Find Alison on YouTube and Twitter too!

Hot Tips on Webcasting From Shauna Miller

We are thrilled to be bringing you the best tips and tricks that some of our favorite Webcasters have to offer all throughout the month of May! First up, we have Shauna Miller from Penny Chic, a blog about style without maxing out your credit cards (something I think we could all benefit from)!

“When it comes to videos, there needs to a fine balance between authenticity and structure. When I first started doing videos, I thought I could just wing it and figure it out as I went. I used the excuse that a more “organic” approach would seem more “real”. It was a huge wake up call when I went back to edit everything and saw I was missing certain shots, and in some cases wasn’t happy with what I said.  Regardless of what the video is about, you should have a shot list and a story board to make sure everything is organized ahead of time. The authenticity comes into play in how you communicate the story. Regardless of how much planning was involved, it can look completely natural if you simply have a conversation in front of the camera that delivers the message you’re hoping to achieve through the video. To put it simply, plan as much as you can and speak from the heart. That’s the recipe for creating both an authentic and clear video.”

Big thanks to Shauna for her pearls of wisdom! To learn more more about Shauna, check out Penny Chic and her YouTube Channel or follow her on Twitter!

Webcasting Recap - May Brunch

This last weekend we all had a blast talking all about Webcasting! Everyone had amazing answers, thoughts, and ideas about how to make not just a good video but awesome videos! We just couldn’t wait to share this recap for all of you that couldn’t make it this month and those who may want catch back up on all the goods. We hope you enjoy! Thank you to all of you that participated. Many new faces and we love that. 


Q1: The Producer Hat: What’s step 1 to webcasting, how do you initiate the idea, and how do you organize concept and production?

Livingforpretty: It has to be a concept that lends itself to the medium. An outfit post may not be ideal – but a tutorial is perfect.

HitchDesign: Think big, and then narrow it down to the best idea. Sleep on the idea and let it cultivate itself.

ParkerEtc: Brainstorm how you’d portray what you want to say in a visual form. Outline the shots, write out a script & stay on topic

Mspinkandblue: Knowing what you’re capable of, if u have a great idea but you’re not able to execute (bc of budget etc.) – consider adjusting

TheCuisinerd: webcasting is like a thesis paper. Make a script to outline topics, order and key phrases.

Chelsea_Costa: For me, a storyboard outline is important. Old-fashioned pen & paper helps get my projects going. 

nessabirdie: sometimes I just start shooting and edit later. 

ParkerEtc: Choose a topic you’re knowledgeable on. Keep your audience in mind as you create content.Balance entertaining & informative.

Livingforpretty: Determine the scope of the project. Some projects need planning more than others and extra help and hands. 

Jaclynkilfoyle: @ParkerEtc Like the idea of writing out a script and staying organized. Might help ease you into a new medium 

HitchDesign: Coordinate everything by finding all the pieces you need to make your idea come together. 

poppylindsay: I think that creating notecards is an excellent way to stay on track if you aren’t comfortable reading from a script.

HitchDesign: You should spend more time in production than actual execution. Good planning is key.

TheCuisinerd: Create a camera angle shot list so you cover all the details especially for DIY 

Theyellowtable: Remember you are the expert. Your video should be on a topic you are very comfortable with so you can have room for spontaneity. 

Somekindofstyle: Perhaps ask good friend to assist you on your 1st #Webcast

livingforpretty: Location is key – be sure to pay attention to the background and extraneous sound like water or wind. 

Ladyandthefox: Make sure to have plenty of eye contact! Engage your viewers into what you are trying to convey! 

poppylindsay: Everyone should take time to plan it out. Being over-prepared is better than being not prepared at all. 

sister_mag: Also good to see how outfit looks on camera and how you can move in it.

theyellowtable: I’m a big fan of collab efforts. Help your friends and they’ll help you! I cook for my photog friends/they shoot for me :) 

HitchDesign: Do trades with people. Talk about how the whole thing will pan out in your relationship and make sure it is good to both.

Q2: Is it worth going viral? How much should you budget for your projects, and how do you track/know your return on investment? 

sister_mag: Depends very much on the external help you need, i.e. if you have to pay for stylists etc. 

ParkerEtc: Think format. Assess if what you’re trying to share fits into an interview, instructional or just a dialogue video.

mspinkandblue: If its something ur trying out–get what u can w/trade (editors, props) if it works increase budget, costs, & level of ideas.

mspinkandblue: Also if you see a higher demand for your brand after you broadcast your projects; something’s working - create more. 

TheCuisinerd: A2: you can’t make a viral video. But You can make a video that goes viral. 

monicaleeart: I use my office studio. If you over complicate it-you will stop before you start!

Ladyandthefox: If you put your heart and soul into, that is what matters most. It’s only worth going viral if its a result of that!

sister_mag: If you put a lot of effort, time and money in it, you should also plan some activities to get it out.

jaclynkilfoyle: To go viral try sharing it on video sites like Vimeo and @Chill to get feedback. 

ladyandthefox: iMovie has always been the easiest for me, being a Mac user! 

TheCuisinerd: Always keep a video under 3 minutes, you want to keep engagement. 

Livingforpretty: imovie is great for beginners – very easy to use and can turn out a great product. 

Chelsea_Costa: The idea of “going viral” depends on quality. If it’s amazing, it will get shared, and the rewards will come. 

sister_mag: If you have blog, integrate it. If you do video about topic, identify opinion leaders in field & contact them.

poppylindsay: Sometimes you don’t have to invest at all! Find someone you want to collaborate with and borrow each other’s talents for free!

Monicaleeart: Don’t worry about length; if you have something great to say, people will stick around. My interviews are 30 -50 mins! Yikes!

Mclarkedesign: You should spend just as much time communicating and promoting your work as you do in preparing for it! 

Mstetsondesign: do you prefer YouTube or Vimeo? I know YouTube has more users/visitors, but I prefer Vimeo’s interface; prob the designer in me.

monicaleeart: I host my bandwidth myself on @wistia It is worth it. I have ownership of everything.

HitchDesign: I always feel like Vimeo has higher quality videos.

monicaleeart: You can purchase music (cheap) at @Pond5.

Ladyandthefox: I almost started using Vimeo, but like that more people utilize YouTube and view it! 

Q3: Knowing your “voice”: how do you insure your brand or personality translates into the video or podcasts you’re creating?

Livingforpretty: It is hard when exploring a new medium. The key is to always be yourself and to make sure your content fits.

Sister_mag: Choose a topic that relates to your brand and core topic.

HitchDesign: Realizing you are your brand is key. Make sure whatever you do reinforces your reader’s brand perception.

Monicaleeart: That comes along with knowing yourself! relax and don’t worry about being anything but you!

Chelsea_Costa: Just as with blogging, stay true to your sensibilities! People want to see you, not an altered version of you

NessaBirdie: Stay authentic; may have YouTube role models, but stick to my own voice!

HitchDesign:  just remember it isn’t a diary… well unless that is your brand

ParkerEtc: Talk as you normally do, like having a conversation with a friend. Your writing voice should transition into your video voice.

JaclynKilfoyle: Setting shots up like you do with your photos & possibly similar graphics for intros and endings.

Monicaleeart: it is OK to shine! It is OK to have a big personality. Come across brightly and you will stand out more.

HitchDesign:  Make sure how you dress and present yourself feels like what you talk about on a day-to-day basis

DBSweet: I think if you take an existing post series you already use and make that a video, your readers will identify with that.

PunkyandtheCity: I think if you’re trying to be something you’re not, it shows. It doesn’t come off as natural and people don’t connect.

ParkerEtc: Video is another way for readers to get to know you, so be YOU. Practice your dialogue and let your personality show thru.

Poppylindsay: It is important to always use a topic that you discuss on your blog. Think of it as talking about it versus writing about it.

Monicaleeart: PS humor is ALWAYS a good thing. It is also ok to laugh at yourself!

Mspinkandblue: try different things- get input from people who r familiar w/ur brand & love it before u publish (don’t do it just to do it)

ParkerEtc: All video components (your tone, grammar, visual elements, backdrop, music, styling) should all point back to your brand.

ArtfulDesperado: when doing it you should feel like you’re talking to a friend – that way it’ll flow naturally.

Ladyandthefox: note what to look forward to in upcoming videos so that your viewers will keep coming back and get a sense of your niche!

Theyellowtable: Remember, keep it CLASSY!! Even if your personality/brand is edgy, keep in mind future employers or in-laws can watch…

Mstetsondesign: I think asking friends/viewers for keywords of how they’d describe your brand/blog would be great; might help give direction.

ArtfulDesperado: Also you should add some bloopers once in a while, people wanna see the person deal behind the cam! It makes you more… real!

PunkyandtheCity: Vloggers present an extended level of vulnerability. Readers become viewers. Stay true to yourself & that is very commendable!

Q4: What standards or key ingredients keep you tuned into a podcast, video or series? (What makes something worth watching?)

Sister_mag: interviews!

HitchDesign:  Keep it short and sweet and to the point.

TheCuisinerd: Focused content = focused audience

Mspinkandblue: honesty, unique topics & STORYTELLING! Simple things can be story worthy its all about the delivery – make us root 4 ur story

Ladyandthefox: Pure honesty. Be yourself, laugh a little, and say what you mean. Establishing a bond with your viewer is foundational.

ParkerEtc: Visual Variety. Bring in editing tools, music and varying shots to add contrast to the video in order to keep viewers attention.

HitchDesign:  Get the information out and make it fun and entertaining.

Chelsea_Costa: A quick, steady stream of awesome information and an engaging person giving it to me!

JaclynKilfoyle: A video with bright lighting, sweet simple music and great visuals always keeps me interested.

HitchDesign:  Think of what keeps you interested and take notes from there

Theyellowtable: It should be fun, relatable, informative, & a dose of humor helps. But quality (of sound, editing, and image) is key.

ParkerEtc: Think about what keeps you tuned into a video. Take notes on those and learn how to incorporate skills in your own way.

ArtfulDesperado: idea: I once saw a dude with a travel blog vlogging with his iphone! It was cool, you felt like you were his adventure buddy!

ArtfulDesperado: Have a theme! Don’t post random videos with no sequence or actual goal, mayb make a lil’ story board to help u keep track.

ParkerEtc: Have a tripod or steady handed helper. No one wants to watch a ‘Blair Witch Project’ version of your hair tutorial video

HitchDesign:  Don’t over style. Keep makeup and dress simple and real.

Q5: Do you see webcasting in your future, and do you think this medium will be seen more in the blogging community?

Ladyandthefox:  A5: Hoping to integrate it more with my blog. It helps us virtually connect/understand each other better if we can’t physically!

mspinkandblue: A5: Yes! U can draw readers & offer new types of content- I love “seeing” blogger’s personalities/matching a voice to a blog

ArtfulDesperado: A5: Oh definitely, having different media on your blog makes it a power house! Keeps your content dynamic and fresh

ArtfulDesperadowebcasting opens a whole new door of opportunities. So much u can do with it Tutorials, journals, Q&A, a day in the life of, etc


May Brunch - Webcasting

Hello Brunchers,

The topic of Webcasting is in the air, and we can’t wait to dive into the discussion this Saturday May 5, 2012 @ 10 AM PST/ 1 PM EST! Many of you have emailed and tweeted us some of the questions you have about webcasting including, “Hey – what IS webcasting?!” Rather than address this question during brunch we thought we would define this common question so you can be prepared for Saturday’s conversation. We define Webcasting as a broadcast of content to users in a visual or auditory medium; the most popular being video, live streaming content or audio podcasts. All sound fun right? Maybe something that you want to try on your blog? We think so too!

Here’s what we’re serving up for Brunch:

Q1: The Producer Hat: What’s step 1 to webcasting, how do you initiate the idea, and how do you organize concept and production? #blogbrunch

Q2: Is it worth going viral? How much should you budget for your projects, and how do you track/know your return on investment? #blogbrunch

Q3: Knowing your “voice”: how do you insure your brand or personality translates into the video or podcasts you’re creating? #blogbrunch

Q4: What standards or key ingredients keep you tuned into a podcasts, video or series? (What makes something worth watching?) #blogbrunch

Q5: Do you see webcasting in your future, and do you think this medium will be seen more in the blogging community? #blogbrunch
  


Finally don’t forget your note sheet!!! Go ahead and download it right here


Whether you are a novice to webcasting or you’re already a YouTube sensation, this Brunch is not to be missed!

Happy Brunching!

The Blog Brunch Team

Blogger of the Month: Gabe of the Artful Desperado

Gabe has been an active Bruncher for the past few months and love his thoughts and ideas in every conversation. He recently wrote a recap from one of the brunches for Directory B that you cannot miss. But we will let Gabe really introduce himself!!

Oh hey! My name is Gabriel and I am the guy behind The Artful Desperado blog. I am a Community Specialist by day and a voracious internet hunter by night. When I am not blogging, instagraming or talking about art I can be found having a feast at one of the many fantastic eateries here in Vancouver, having a few drinks with friends or roaming through the city in search of hidden gems. 

So nice meeting you! Let’s have tea one of these days, yah?

See why we love him so much?!

Is there a favorite column you write each week that you get excited about?
Yes indeed. It’s more of a weekly feature - it’s called Artful Fridays and it’s a special spot reserved for the best of the week. I usually post interviews with artists I love but I like mixing it up with other art of sorts - paintings, collages and installations are all part of the mix.

I always look forward to it because it feels like that little secret you are dying to tell but can’t share until the time is right! And that happens to be every Friday.

When you are not blogging what are you doing?
Thinking about blogging? haha. I usually like to unglue from the computer and go with my boyfriend for walks and hikes around the city, Vancouver is filled with natural beauty and we are lucky enough to be able to choose between going to a mountain glacier or having a picnic at the beach. I LOVE riding my bike around town whenever I can - I must say I have really bad balance and I’m a hazard on wheels, but whatever, I have fun! OH. I also really enjoy geeking out at events like Instawalks or random dinners with creative strangers. It’s always fun to meet new cool peeps!

Ideally, how do you see blogging impacting your career/future? 
I see it having a HUGE impact. My ideal life scenario involves organizing creative/art events and blogging about it so it’s quintessential for me to excel at it - this is where blogging comes in handy! Practice makes perfect, right?. Plus if I ever want to put an art show together (which I am thinking of doing this year, hopefully) I better train my “curator” eye, and since I cannot travel to galleries all over the world - blogging is my way of getting there.

Has Blog Brunch changed the way you blog or think about blogging?
Yes! Before blog brunch I thought tweet parties were a bit.. overrated, but I was so wrong. It took only one session of blog brunch to realize that these are such helpful meetings, filled with useful info. I now have a little notebook to write down tips from other bloggers and I later share them either at work or with other blogging friends. I mean, where else do you get the chance to talk to so many bloggers at the same time?

If you could start another blog based on any topic, what would it be?
It would be about secret retreats around the world. I would love to be able to travel to get to see these hidden treasures where one can rest and disconnect from the outside noise, places where you get your creative batteries recharged..and your stomach filled with amazing local food, of course!

 
What sparks a idea for a post?  
Usually the shower. I don’t know why, but for some reason soap and shampoo have some effect on the brain and spark THE BEST ideas. Also colour, whenever I see something incredibly colourful I feel the need to do something with it and that’s when the rat lab starts running.

Have any new creative opportunities arisen from being a “blogger”? 
Absolutely! I actually landed my current full-time job as a Community Specialist in part thanks to my blog and other online collaborations and guest posts. I now get to work with amazing people that give me total creative freedom…and tasty treats every friday (yah, you may notice I always have to mention food at some point!) and lots of things I learn from my blog can be transfered to my job and vice versa.

What advice do you have to other bloggers?
Don’t give up! If you really want to be a full-time blogger  - as Donna Summer would say -  you gotta work hard for the money! Even if “money” is not part of your blogging plan and you just want to be recognized, you gotta work hard for it. There are millions of blogs out there so it won’t be an easy task, but it’s totally worth it. You may not see results right away, but the benefits will start showing eventually - even in areas you didn’t expect! Like landing a job, meeting new friends or finding new things about yourself you didn’t know before. 

Remember to always be true to your style and most importantly, be yourself!

Thanks Gabe!!! We are so excited to have you this month as our Blogger of the month. 

Recap: Blog Design 101


Guess what?! It is time for a little recap. We have gotten an unbelievable amount of tweets and emails to us about people who made changes after this last brunch to their Blog Design. Feel free to share what you do below. For those of you that missed all the action and tips we put together a condensed version of the brunch for all of you. 

Q1. How do you kick off your blog’s design? What are steps you take to make sure your design is heading in the right direction? 

Pinkisfunny: I usually head over to blog directories & get some inspiration from similar blogs before I kick-off my blog’s design.

HitchDesign: Begin by defining your brand. Don’t build or spend money on a design without a direction

MyersMaison: Your blog is a brand. Determine your target audience, and the image that you want to portray first.

ParkerEtc: Take notes on what you like about sites layouts,fonts,visuals & function.Use as a brainstorm base/skeleton for your design

Urdirtylaundry: kick off blog design with a clean basic template + a color palette

jgambacurta: For me, consistency in fonts, image width, and clear, crisp text/images are key for blog design.

JoelleDuff: Before I start a new design, I make a list of all the requirements and a list of other blog designs I love

FlourishCafe: Make sure you have a clear idea of your blog’s branding FIRST - everything about your design should reflect that 

katelynbrooke88: Identifying the overall feel you’re looking for is key. Find blogs you love and critique what you do or don’t like about them. 

_stylings: I think about what I’m going to be posting and try to make sure that the space that I create suits my content

MsKristiina: It doesn’t matter if it’s pretty and clean if it’s not easy to move around

iShonuff: NOTES! Do it. Save inspiring websites. Write down what draws you there. Make it simple let your posts do all of the talking. 

TheCuisinerd: Knowing your voice, your audience and your brand is the first step before designing your blog

Amandagenther: I ask my clients to do research before and we also go through a Q&A process to help them clarify their vision before I start 

Hmulholland: I also try to wireframe the blog out to make sure I’m not missing key components

nouvellemag: Know what you want! Know your aesthetic, what draws your eye, then translate it into something that will attract others 

elisabirdblog: I play around & make probably 30+ headers. It’s a process that weeds out gross designs & sends direction to rest of elements

lalalovelythngs: Make a list of sites that you are most attracted to and ask yourself, why + what you are drawn to / inspired by?

Brittany_TYD: Make sure it speaks to your “brand” - writing style, niche, personality. Also, easy for visitors to read & interact w/ you. 

Amandagenther: write down what you love about other blogs. The more you see, the better you’ll understand what you like/dislike

humblegourmet: I searched other blog designs for inspiration, then just went with my gut, what I think is cute and will develop the brand. 

mspinkandblue: i also make a profile of my reader (age, job, hobbies etc) 

HitchDesign: Build inspiration boards and define a style.

krissy_: Dress your blog how you’d dress yourself. You’ll be happier long term if you follow your heart not trends.

Urdirtylaundry: knowing some basic HTML to customize your blog template helps w/ your blog design too when you’re getting started. 

poppylindsay: I think of the direction that I want my blog to go in, not what other people want

floralandfrayed: After defining your brand, build something that matches your unique, individual personality.

Myparadissi: Content has to be eye-catching and user friendly- www is a vast world to loose time on

Littleonelove: Try to remain consistent. constantly changing design makes readers feel like they’re in a different place each visit.

KateLainey: definitely think that rethinking and reworking your design in key…working towards improvement!

ArtfulDesperado: define ur personality and style. If u don’t know either u’ll be all over the place. Your personality will be ur “brand”

bowtieandbustle: inspiration boards are key. take the time to make sure the board really reflects where you want your brand to go. 

Mclarkedesign: All your design decisions should reference the overall aesthetics and image you are aiming to project with your blog

HitchDesign: Your content is what changes everyday so keep your blog design simple and too the point. Always reinforcing your brand 

Beccatollefsen: If you are unsure on where to start with your design then go minimalist so your content will shine

Hellosukio: Since web/graphic design is expensive, I use designs I can maintain w/ my skill set. May be too plain for some but works for me!

becca_atwood: Create a brand dec with attributes, where you fit into industry, look & feel concepts- know who you are before starting design 

ArtfulDesperado: plan ahead. Am I making a profit out of this? (ad space) am I collaborating with ppl? (spotlights) social m. accounts, etc 

Thee_AoF: I concur. I never refer to Pinterest actually… :-/ RT @jgambacurta: ….Pinterest can lead to too many similarities. Thoughts?

Myparadissi: Season changes totally affect my design style! I opted for color this spring!!

Q2. What are the most important elements of design for a blog? (What keeps you from hitting the back button?)

ParkerEtc: Your header is number one. Its your 1st impression to your readers about your brand.Have a well designed,professional & authentic logo 

Rebeccajoybeach: Simplicity! Easy to navigate. No obnoxious text or background colors.

__stylings: That it reflects you

MsKristiina: That it loads quickly and there aren’t too many junky ads.

Amandagenther: legible text, nice pictures (I hate fuzzy photos), clean layout… nobody likes walking into a mess!

MyersMaison: An attractive header, a nice color scheme and customizations (side bar icons, favicon, etc.).

krissy_: I’m all about simplicity. Like madam Chanel once said, remove the last thing you add. Keeps things uncluttered+readable.

jgambacurta: Easy to navigate, colors that are easy to read, crisp photos. A nice header helps too!

nouvellemag: A clean, simple design is key. But the little details (colors, fonts, etc.) that make a blog unique are essential.

iShonuff: The MOST important is user-friendly. It must be easy to cruise the site, find what you are looking for and interact

katelynbrooke88: Proportion sometimes gets overlooked in blog design. It’s difficult to quantify, but it can make or break a design. 

e_wadd: Number one is FONTS! If the text font is bad or unreadable I am out of there.

humblegourmet: I feel like someone who has a sense of their own taste level, what looks good to them, that gets reflected in their design.

Littleonelove: consistency in image width, not much clutter and clean graphics.

bowtieandbustle: i like blogs that are clean and streamlined. if i can’t easily navigate the blog i won’t stay long

Myparadissi: Clean and easy to navigate blog

Hmulholland: Simplicity. If a blog design is overly complicated and I can’t find the content, I’m out.

Beccatollefsen: Give people a good way to navigate around your site so they can find the posts they like

lalalovelythngs: Overall cohesive CLEAN look, no matter what your style is. Nothing makes me leave a blog faster than busy clutter everywhere.

Hellosukio: I hate visiting blogs w/ distracting content ie junk ads, links, etc. Blogs must find a balance & not detract from content. 

Urdirtylaundry: great large & unique photos keeps me coming back to a blog 

BayParkDream: A simple design, pretty colors, attractive & fun header, and an easy to navigate site

KateLainey: content that isn’t superficial…needs to be original and personable. I want to read a blog that inspires not copies. 

RSavor: Post titles must be clear & relevant. If there is an archive, it needs to draw reader’s attention. Design can’t be too busy. 

__stylings: Searchable. I like to be able to look for things and find them. 

clussster_blog: Consistency. When a blog reflects the blogger’s lifestyle with its design I stay longer. I get curious about the posts.

inspiredtoshare: simple, clean, and impactful. image quality, font choices, color palettes, functionality is key!

mspinkandblue: I will click back if there are pop-up, too many ads or (most importantly) LOAD TIME! If its longer than a few secs, im out.

Hmulholland: It’s nice to have different categories and “sidebar tidbits” but it can be overwhelming for the first viewer of a blog

OfAnselm: Simplicity, to me, shows a lot of confidence. And I like confident blogs

HitchDesign: Think of your user with your interface. Think like a user when you work on your design 

BayParkDream: I have a tendency to immediately leave a blog that automatically starts playing music when I enter the blog. 

Amandagenther: short bio at top or indication about the blog so readers know what they are looking at

Rebeccajoybeach: Easy-to-find social media buttons (twitter, email, facebook, etc.)

Punkyandthecity: Maybe it’s just me, but I have a hard time reading/enjoying blogs that have bright colors on black backgrounds? Not a fan! 

Myparadissi: I really like when the header serves as the ‘home’ button, it’s easier this way! 

Dbsweet: important elements for me are buttons for home, archived post and search. I like to easy navagation when I’m looking at a blog. 

TheCuisinerd: Important! Clear branding with header, logo, color pallet - think of it as your welcome mat and first impression 

ArtfulDesperado: don’t COPY some1’s style. It’s ok 2 b inspired by it, but u have 2 use ur own ideas. U don’t wanna b known as the “spin off” 

ElembeeEtc: Also, not necessarily design related, but if it’s difficult to leave a comment, I probably won’t continue reading.

ParkerEtc: If there’s too many flashing sponsor ads at different sizes & they clutter & distract, I will leave the site immediately. 

elisabirdblog: Search bar/some sort of search. Nothing like finding a diy on Pinterest & someone pinned blog feed instead of the post 

holajasmine: Usually I (or a friend) can’t find something. This gets me thinking how I can make it easier for them, & therefore clients. 

poppylindsay: I think it is really important not to have music and all pictures are the same size/width. It just makes it that much cleaner. 

ParkerEtc: Captcha = death! RT @jgambacurta: Re: the comments discussion, captcha is a commenter’s worst nightmare. 

cubicle57blog: right now I know that doing a pop-up for your email subscription is pretty popular like a squeeze, but I really really hate it. 

MsKristiina: People on blogger lose a lot of my comments by not having a name/url option.

Q3. The sidebar debate: What should go where? And what key elements should be included in the design of a sidebar. 

@holajasmine ::  I used to say a mini bio, but now I say a photo is crucial. Media can convey so much of your personality, when done right. 

@_stylings :: Organization with categories, tags, etc so things are easy to find. 

@jgambacurta :: Links to pages (about, contact, etc.) should be first along with search + social media. Ads and sponsors right after. 

@Thee_AoF :: Navigation, non-obtrusive ads, social media widgets. It can have a lot of usage but can be tricky 2 not make it look messy. 

@Brittany_TYD :: If there isn’t an “about me” in the sidebar (near the top!), I feel like I’m wasting time searching for the blog’s purpose. 

@ParkerEtc :: Your ‘RSS Subscribe’ feature is KEY and should be at the top/front + center of the sidebar. 

@krissy_ :: Also think about “first read”. People read left to right. Locate your sidebar/content accordingly. 

@FlourishCafe :: Your preferred form of subscription should be REALLY high on your sidebar. For me, it’s email subscription. 

@clussster_blog :: About, contact info, social media, search and then everything else. 

@HitchDesign :: Keep your side bar to the right it makes it so the first thing google reads is your content. 

@amandagenther :: Bio near the top along with social media, most popular features and categories… whatever makes sense for your readers. 

@Jgambacurta :: Don’t let details detract from content or stop you from producing posts. Readers are there to read and visualize.  

@HitchDesign :: Use the sidebar to push into other areas of your site. This helps with SEO and pageviews. 

@shefoundstyle :: When I read a blog I want to “get to know” the writer as best I can. If the personal isn’t there, I’m not interested. 

@OfAnselm :: As far as key elements: look for that balance between giving people options w/o overwhelming them. Obsolete? Throw it out.

@ArtfulDesperado :: Set a list of priorities and showcase accordingly. Don’t give extreme importance to ads if you first need readers. 

@TheCuisinerd :: Oh sidebar, I think of you as a very delicate bracelet. Understated but packing the necessary info bling.

@KatieLinendoll :: I just added social media modules for every post instead of just one generic one on the sidebar.

Q4:: Hiring a Designer: When should you take the plunge? And how do you make sure you’re getting what you paid for/want? 

@mspinkandblue :: I say when u know specifically what u want & u can’t do it urself. I don’t like jumping in w/a designer & having them guess. 

@MyMarrakesh :: Think it’s useful to hire a designer who has experience with your platform. I didn’t do that & it was a mistake. 

@TheCuisinerd :: Taking the dip to hire a designer? Think of header and logo as first stage of professional branding. 

@MyersMaison :: Research research research before contacting a designer. It will make your lives easier and the process smoother. 

@Amandagenther :: When you know what you want. There is no use hiring a designer when you’re first starting out, because you don’t know yet. 

@iShonuff :: After your site is successful or has grown into a passion you can’t ignore, consider dishing out the cash for a professional. 

@elisabirdblog :: Know what you’re looking for. Redesign? Sponsors? Layouts? Get comfy w/ ur blog & your voice. Makes the plunge much easier. 

@linzlovesyou :: When you’re ready to invest in blog as a biz, not just a hobby (hire a designer)- and feedback/communication is key! 

@Littleonelove :: When the design you want to achieve can’t be done through a template-someone who understands html and your vision is key. 

@Jgambacurta :: Also, I tinkered with layout/config on my own. Logo/header is my first/only outsourcing. 

@Hellosukio :: My warning: If someone else designs, know how to tweak as needed. Can get costly if u must pay for every small change.

@Poppylindsay :: My tip is to find a design student. Often they won’t charge because they are looking for experience! Worked out great for me!

@Lalalovelythngs :: If you want it to look professional than hire a professional. Make sure you have a contract. 

@_stylings ::  Depending on your finances, you can always buy bits at a time–header, logo, etc. 

@floralandfrayed :: View the designer’s portfolio- see what their work is like and if it will match your taste and style. 

@OfAnselm :: A carefully-picked designer who can illuminate your style & personality is definitely worth the investment.

@HitchDesign :: A designer helps you build something to go to the next level. Find someone that believes in your brand like you! 

@ArtfulDesperado :: Don’t let the template dictate who you are. 

@hmulholland  :: A good designer/developer will help work with you step by step to work towards your vision. Don’t be afraid to communicate. 

@ohdes :: If you hire a professional designer, make sure to get a contract and timeline in writing

@TheCuisinerd :: Color outside of the template lines! It’s liberating, it’s also your visual voice we’re talking about here.

@ParkerEtc :: Pay attention to fellow brunchers who are designers, check out their work and see if it fits your style/seek suggestions.

@HitchDesign:: A good designer will make you think deeper about your brand and design. 

@ohdes :: Also pay attention for a ‘kill fee’ in a designer’s contract in case you end up hating them or their work! Be informed!

Q5: Where can you learn Photoshop tricks? And how can you take small steps to improve your sites design (without breaking the bank)?

Linzlovesyou: I’m liking magazine more lately since I tend to direct people to specific blog posts url’s when they get published.  …

katelynbrooke88: Just make sure to read the terms of use before you download fonts, brushes, anything! Some things aren’t really free. 

krissy_A tip for PS beginners is to start simple. It’s easy to get distracted by nifty features. Restraint = timeless. 

ParkerEtc: When my husband isn’t around for nerdy tech advice, I turn to the trusty Google and YouTube tutorials - DIY style! 

FlourishCafe: Simple is good, and less can be more. Start with a minimalist feel, and slowly add branding elements as you grow 

Lindseywolff: you can read books+tutorials all day but the best way to learn the ins-and-outs of photoshop is use it everyday

gambacurta: Small steps—pick 2-3 key fonts to stick with, know your aesthetic, and use brushes/effects carefully. 

bowtieandbustle: take the plunge with a designer/revamp when ur blog no longer inspires YOU or reflects your actual content or desired direction.

mspinkandblue: I took a class last semester(community college)-it was around $100 but it was 12 weeks of intense learning ,best $ Ive spent

ElembeeEtc: I think the easiest way to improve your site design is make all your photos the same width.

ParkerEtc: Seek out a designer friend. Write specific ?’s you have that pertain to your site & set up a tutorial session with them

chocoaeggie: design tips: check out key commonalities among blogs of similar genre to yours to get an idea of what works & what doesn’t

ArtfulDesperado: use your FB page to get feedback from friends and readers. Do little mockups and share them! See how many likes you get

Chevronsarah: if you’re competent in PS but not html, hire a coder hourly to implement small changes. there are inexpensive ones out there!

mspinkandblue: or ask someone not familiar with ur blog: what do you like about this or that? does my content appeal to you? is it easy to nav?

Suggested Tips & Resources:

Smashing Magazine

Lynda.com

W3 Schools 

PSDtuts

Blog Milk

Pugly Pixel

Thanks to everyone who participated. The next brunch is May 5th and is all about Webcasting. Get ready for some great tips and tricks that Saturday!