We are thrilled to be bringing you the best tips and tricks that some of our favorite Webcasters have to offer all throughout the month of May! First up, we have Shauna Miller from Penny Chic, a blog about style without maxing out your credit cards (something I think we could all benefit from)!
“When it comes to videos, there needs to a fine balance between authenticity and structure. When I first started doing videos, I thought I could just wing it and figure it out as I went. I used the excuse that a more “organic” approach would seem more “real”. It was a huge wake up call when I went back to edit everything and saw I was missing certain shots, and in some cases wasn’t happy with what I said. Regardless of what the video is about, you should have a shot list and a story board to make sure everything is organized ahead of time. The authenticity comes into play in how you communicate the story. Regardless of how much planning was involved, it can look completely natural if you simply have a conversation in front of the camera that delivers the message you’re hoping to achieve through the video. To put it simply, plan as much as you can and speak from the heart. That’s the recipe for creating both an authentic and clear video.”