Kate Spade does is again! File this under: Creative and Innovative Ways to Make Video Work for Your Brand.
If you are like us you wake up every Saturday hoping it’s a Blog Brunch weekend, well the good news is IT’S HERE! Coming off of our amazing week in Salt Lake City at Alt Summit we are thrilled to hop back into Brunches and continue to meet and learn from everyone in our community!
Saturday’s Brunch on February 4, 2012 @ 10 AM PST/ 1 PM EST is all about Sponsorship and Monetizing on your blog. We plan to dive into the in’s and out’s of how to make money from your blog and the incredible financial opportunities that can arise from “being a blogger”.
As always, if you have any specific requests for questions, we invite you to submit one or two ideas for discussion during Brunch! Mark your calendars; this will be a Brunch you won’t want to miss!
Last but not least, we are very excited to announce that we have started the planning of our live Brunches! We cannot wait travel to a city near you and bring Brunchers together! Stay tuned for our latest Blog Brunch updates on our Twitter and Tumblr.
We are always looking for new ways to make our electronic devises work better for our blogs and brand so when we came across Stamped we knew we had found a real gem. Stamped is a great way to connect with people and let people know what you love and suggest. With traveling a lot and going to many new cities what a better way than to hear from other tastemakers what is the best of the best. So head over and check it out! At the very least it looks very pretty :)
Over at Blog Brunch we have been planning for December’s Brunch and we cannot wait to give more information in the coming weeks on topic and questions! Also we have been thinking about Alt. Summit a lot and cannot wait to meet many you brunchers in person!
Hope you have a lovely weekend!
image via Ban.do
Well Hello There,
Happy Blog Brunch Eve Everyone! We are on pins and needles for our second Brunch tomorrow and hope you are too! After we announced our topic of Search Engine Optimization we were flooded with suggestions and questions, and as a result we have a super sized twitter meetup we think you all will enjoy!
Last month we brunched about a topic that we all deal with on a daily basis CONTENT, but we realized that SEO is somewhat of a different beast. Take comfort that all of us are on various levels of expertise, so whether you are a SEO-Vet or a first-timer we invite you to engage, enjoy and experience a few “a-ha” moments ;)
The Menu for Brunch is as follows:
1. What can SEO do? How has it helped you? What (if anything) are you doing for your blog’s SEO right now?
2. Meta Content: What’s it for? What method do you use for writing it, and how do you know the right thing to say?
3. Share some tools to manage/monitor your blog’s SEO.
4. We all love a pretty picture- can images be SEO friendly?
5. Is original content important to SEO?
6. How much does the usability or design of your site affect SEO?
7. What role does social media play in SEO or your websites ranking?
We hope to see all of you bright eyed and bushy-tailed Saturday morning at 10 am PST and 1 pm EST for a hearty talk and of course to hang with a bunch of great bloggers.
If you have any questions about how to participate in Blog Brunch, please feel free to email us or follow this link:
Megan and Katie
Over at Blog Brunch we are getting ready for a the 2nd Brunch on Saturday! We cannot wait to hear your thoughts and ideas behind SEO and to help you all connect with some new and exciting bloggers. So we know many of you do not know much about SEO and you may be thinking SEO what?! Well no worries because Saturday will help at least get your started if not become a pro by the time we are done.
To get some of you started though we thought it would be great to give you some great resource that should get your mind going on Search Engine Optimization.
image via: decor8 Flickr
We Wanna Know: Do you get dressed for work/blogging from home? Or are you a pj’s on the couch kinda person?
- Source: mystylepill.com
Hi Brunchers! If you read my blog you know that I live in a teeny tiny space- most of the time my “office” works overtime as a dining room/bar area/prepping space for dinner. So today I wanted to talk about the importance of your workspace and see what you guys think.
Do you have to have a defined “office” or do you like to roam around and work in new spaces to keep it fresh? How important is your workspace to your blog?
I personally would love to have a office completely devoted to things that inspire (a girl can dream, right?) but it is always nice to take the laptop outside for some fresh air and a new view!
For me my workspace can effect my mood, style and thought process… so, in that way it can majorly impact the direction of a blog post or creative idea.
What about you?
- Source: thedecorista.com
I remember when beginning my business Hitch Design Studio and my blog The Fresh Exchange I wasn’t totally thinking. I began The Fresh Exchange with no real purpose other than just posting things I love, which is why many begin blogs. At the time, I never really thought that my blog and company would possibly become tied together. I am not sure why this is other than out of pure ignorance. By the time I realized I should of thought more clearly through the naming process of my two fronts I felt it was too far along and I should probably just run with it and make it work. I love the names of both sites and I feel I can make it work for me but I know it will be something I will continue to think about and possibly be something I do change.
That all to say I really thought I should touch on the subject of the naming process for your blog. I think you can get away with almost any name. For instance, when you think of some stores like Banana Republic…who would have ever imagined that name would hold higher end business attire and casual chic pieces for everyday? Not me. In my mind Banana Republic makes more sense for a drink hut in the Bahamas, so does a name define you significantly? I do not think so, but should you think through it and make it as purposeful as possible? Yes.
I think about this a lot when I come across a new blog or blogger, store, or business on twitter. I am always wondering where that name came from and what about them personally made them choose that name. Have you ever thought that?
Before getting into a step by step I will share where I came up with my name and why The Fresh Exchange. When I decided I would make a blog I felt it was a big deal for whatever reason. I had no one following me and if I had never shared it with friends or family at the beginning I probably would have had no one following me other my husband or at that time boyfriend for quiet some time. I agonized over what to call it that didn’t sound silly, weird, or even too boring. Eventually I began to write words that described the content I thought I would place on it. The word that continued to come up was ‘fresh’. I felt it described me on some level as well, as I always try to keep things light and simple, and I hope to always be refreshing to the people I know and meet (see now this is beginning to sound silly right?). Once I landed on that one word I remember Mike (husband) stated that blogging was kind of like sharing ideas with people and instead of Fresh Sharing we landed on Fresh Exchange. As a designer I like things to be in odd numbers for symmetry reasons so I dropped in the ‘the’ to round it out. It seems all a little crazy but I to this day really feel it still describes my blog well and who I am. I love the words and how they look (always key to me). I tried not to look at anyone elses name and stay true to what came to me as naturally as possible.
It is amazing to watch a name come together and to feel like you just met your soul mate for the first time. If you are new to blogging, thinking of beginning a business, or starting an online store this can really be helpful to get you started. Even if you already have a name…no worries this may help you feel more secure in your name or rethink what you have now in a positive way.
1. Begin with yourself: This may be the biggest step. It is key to understand yourself when beginning a blog, business, or shop. This does not mean head off to Asia to hike through the Himalaya’s to find your inner-self. This just means know your taste, things that come natural to you, and what you love. Make a mood board of your favorite things maybe via Pinterest or just gather all your ideas and/or products into one place and give it a good hard look. What do you see? What are some of the similarities? Make sure to create a list of words that come to mind. Anything goes at this point because no idea is bad. Just be really open about who you are with this step.
2. What will be behind the name: As you develop a name think about what your content will be giving readers, what kind of products you will be offering to your clientele. If you are beginning a blog about kids and food then think about things that will tie into those topics. Maybe something like Beansprout or Little Scoops. Make sure you gauge readership and/or clientele well enough to make sure they will easily be able to recognize the connection.
3. No copy cats: I think what is even more embarrassing than anything is to copy a name. It has no real benefits to you as the original is ultimately the original. It is great to recognize a good idea but not to copy it. It can be very hurtful to you and the launch of your site. The best thing to do is, as you develop names check them with Google or the Trademark Office of the US (this mostly for businesses). Google is the best place to start as many blogs and etsy shops do not trademark but if you are launching a business it is best to check there.
If you do see something similar on Google, the best thing is to figure out what they are and where they are. If they are in the Netherlands and run a fruit shop and you are in the US running a design business or blog on design and lifestyle I would say you are safe. If you find a web agency in the US and you are beginning a print and design shop in the US with the same name I would really think twice about your choice.
It is difficult to figure out a good name you feel confidant about. For some people they know right away and others spend months or even a year or so trying to really figure it out. My hope is these three steps can help you in whatever stage you are at.
If you have further thoughts and want to share how your blog got it’s name feel free to do so below in the comments. We love hearing from you all and we know it is helpful to others as well and that is what Blog Brunch is all about.
image via: Wit + Delight
Run Blog Grader on your blog’s URL to find out how your blog stacks up. It will help you to analyze and improve your blog. It will let you know how to raise your grade quickly and easily and where you rank in the blogging world.